Digital
Marketing
Engage customers online with strategic & effective Digital Marketing
Search Engine Optimisation
Search Engine Marketing
Social Media Management
Email Marketing
We are passionate about offering a comprehensive suite of services to our clients
We integrate expert website design services with effective and strategy-led digital marketing and dedicated customer service.
Reaching customers online requires more than just having a website. Even the website you have may as well be invisible if no-one is using it. Digital marketing is essential for your business to become found and, hopefully, renowned online.
Promoting your business online opens up a wide range of opportunities for you to be selective in where you allocate your marketing budget.
It provides the means to be highly specific in who you are targeting and what you are offering. It also offers a great chance to monitor which strategies are working and which ones aren’t and react quickly to improve or redirect your activities.
Talk to us about the TROUBLE FREE way to bring your brand to life online.
Who is your target audience?
What are you actually promoting?
Part of your strategy should include what you are marketing: a single message with one clear point is much more powerful than trying to share everything about your business in one ad or piece of content.
Depending on your product and your audience some messages may be more or less relevant. For example, a very expensive product may require extra emphasis on promoting the quality of your components or the trustworthiness of your brand and team members.
Your marketing content might include messages about your:
– brand
– values
– methods/process
– uniqueness/point of difference
– people/team
– products
– services
– special offers
Throughout the course of a year, you may include all of the above in your marketing content at one time or another.
Talk to us about defining your key messages and planning some new marketing activities today.
How much does Digital Marketing cost?
As the saying goes: ‘how long is a piece of string?’. Essentially, you can spend as much or as little as you like. What’s most important is to customise your digital marketing to your audience, and priorities what is going to work for your business – it is definitely not one-size-fits-all.
International benchmarks suggest that, on average, businesses spend 9 to 12 percent of annual revenue on marketing – if you’re wanting to grow, somewhere between 12 and 15 percent is a good place to aim.
Digital marketing will be part of this budget as you’re likely to allocate money towards offline activities like strategy, staffing, events and brand development as well.
Search Engine Optimisation
Trouble Free Computing can offer expert guidance on page rank expectations and develop clear SEO strategies for improving your search position and conversion results.
Search Engine Marketing
SEM is a great ‘quick win’ in terms of digital marketing as you will get instant results and only pay for the people who actually click your content.
ROI is also very efficient for paid search campaigns, providing you have an effective website, a targeted audience and clear strategy.
Social Media Management & Marketing
Trouble Free Computing can develop a custom social media strategy for your brand, your objectives and your audience.
Enjoy the relief of having targeted quality content created and scheduled for you, completely trouble free!
Email Marketing
Guided by your specific business offer and your audience, Trouble Free can develop your email marketing strategy and produce expertly written content and custom designed templates for your regular email newsletter or next special offer promotion.