Search Engine Optimisation (SEO) doesn’t stop when you’ve completed building a website, it is an ongoing process of improving the performance of a site, and developing targeted content.

The aim being to produce the best user experience possible, which search engines will then reward you for.


Google is constantly evaluating your website against your competitors to see how many visitors you receive, how quick it loads, how much users engage with the content and how well you talk about relevant keywords (along with literally thousands of other factors) to determine where you rank on the Search Engine Results Page (SERP).

Trouble Free Computing can offer expert guidance on improving your page rank and develop clear SEO strategies for improving your search position and conversion results.

Talk to us about the TROUBLE FREE way to optimise your website today.

What is SEO?

Search Engine Optimisation, or SEO, is the process of editing a website or webpage to make it rank higher with internet search engines. While Google is by far the largest search engine, alternatives do exist, including Bing, Yahoo and DuckDuckGo.

Search ranking is affected by a myriad of factors, including: the security and capacity of your host server, the speed at which the webpage loads, how many people view your page, how many other sites link to yours as well as many others.

Some factors will have a major impact on ranking and some may be moderate or minor. Search engines, including Google, never publicise the actual algorythms they use to rank pages, as people would simply abuse the system in order to inflate their rank. The intent is to ensure searchers receive genuine and not manufactured results.

The ‘optimisation’ part involves editing or improving elements such as:

  •  technical elements of a website (meta data, loading speed, size of images, simplicity of code etc)
  • content (Is the content easy to read? Is it relevant to your topic?)
  • other websites that link to your site
  • other websites that talk about your brand
  • interaction between your site and social media sites

Why is ranking important?

Since search engines (especially Google) account for such a huge percentage of internet traffic, it makes sense to get in on the action. A site who ranks number 1 on Google is will attract visitors and customers even if they conduct zero additional marketing activities.

In addition, people who are searching for a service or product are either considering or intending to purchase, making them very high value visitors to your website.

Thirdly, if search results are showing users a long list of your direct competitors, you are likely to want to be visible in the mix.

Why does my website need SEO?

Your search ranking will be constantly affected by your competitors, as they create new websites or improve existing ones, your stagnant site will simply slip further and further down in rank over time.

In order to stay competitive in page rankings, optimisation is needed on an ongoing basis – there is actually no end goal, as the finish line will constantly move in response to your competition.

SEO Terminology

SEO – Search Engine Optimisation

SERP – Search Engine Results Page

Meta Data – Information stored in the code of your website that is accessed by search engines

Algorithm – The method a search engine uses to determine the results of a search

Click-through rate – how many people see a link or content and click it

Crawl – When the search engine looks across the internet for new sites, or looks over your site to assess the content and meta data

Keyword – a word used by someone to search

Keyword stuffing – adding many keywords to your site in a way that is not part of readable content

Search Term – like a keyword, this is a term used by someone to search

Backlink – a link on another site that leads to your site

Talk to us about the TROUBLE FREE way to optimise your website today.

Contact Trouble Free to discuss how we can support your digital marketing needs now and into the future