by Ben Baker | Apr 17, 2023 | SEO & SEM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two essential digital marketing strategies used by businesses to improve their online presence, drive traffic to their website, and increase conversions. While the two strategies share a similar...
by Ben Baker | Apr 10, 2023 | SEO & SEM
Search engine optimization (SEO) is an essential digital marketing strategy that involves optimizing your website to rank higher on search engine results pages (SERPs) for specific keywords and phrases. The primary objective of SEO is to increase organic traffic to...
by Jess White | Sep 8, 2021 | SEO & SEM
If you have been running or considering Google Ads for your small business take note that they are changing. 2021 has seen another significant shift for Google Ads towards automated campaigns run by AI. The ‘Smart Campaigns’ are now being pushed as their main...
