What is social media?
Social media is a collection of online communication channels that facilitate communication with the broader community on a global scale. There are a range of popular social medium forums including Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram. Each social media forum has a different culture and target audience.
Why do I need a social media presence?
Improve brand awareness
Social media is a great place to announce new products or share your catalogue of existing products. It’s also a great place to collect customer endorsements and feedback relating to your products. Three quarters of online purchases are influenced by feedback or endorsements read via social media. Social media becomes a free marketing platform where you can engage with potential customers and create brand awareness.
Establish legitimacy and integrity
Through social media prospective customers can review feedback and read customer interactions and product endorsements. Customers that discover a new business will often research the business online to measure other customers’ experiences in trading with the company. Social media provides a free public relations platform.
Better customer interaction
Social media can be used to collect feedback from customers and address customer service issues. It can also serve as an FAQ page as customers can review answers given to other customers. Social media can help you service your existing clients and demonstrate your commitment to customer satisfaction to new prospective clients.
Huge global market
Facebook alone has an estimated 400 million users worldwide. The average user spends roughly an hour on social media per day. Roughly 75% of all adults online have some social media presence which accounts for one quarter of the global population.
Run small campaigns and promote events
Social media gives you a platform to run advertising campaigns, competitions or announce an event. You can post details regarding an open day, a sale or other promotions and allow members of the public to express their interest and engage with customer support to ask questions.
How can we help you?
Get you started
We can create a social media presence for you on the platforms of your choosing. We can even advise you which social media platform(s) would be the most appropriate for the type of audience you are trying to reach.
Keep you running
If you provide us with the material you want posted, and a schedule for when you want it posted, we can manage the rest on your behalf.
Run it for you
Want a social media presence but don’t want to take the time to create the content of manage your accounts? No problem. We can take care of the whole lot for you.